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Weet-Bix in New Zealand has frequently released sets of collector cards, puzzles, photos and vouchers inside Weet-Bix packs since the 1930's.

Weet-Bix packs produced between Autumn and Spring since about 1999 have contained cards with pictures of All Blacks. Up until 2006, the cards were used as collector cards and promotional items. Since 2007, some of the cards have been made up for games with player statistics.

SummaryEdit

The following is a list of New Zealand card releases.[1]

1972 Antarctic Adventures1980 Treasury of Maori Life2003 100 Years of Test Rugby
1974 Our South Pacific Island Neighbours1981 Our Golden Fleece2004 All Blacks Collector Cards
1974 Conservation Caring for Our Land1982 Exploring Our Solar System2006 The Vault
1975 New Zealand Booming Industries1983 The Many Stranded Web of Nature2007 Stat Attack
1975 Spectacular Sports1983 Big Rigs2008 Stat Attack II
1975 Timeless Japan1984 New Zealand Reef Fish2009 Power Plays
1976 New Zealand Energy Resources1984 New Zealand Summer Sports2010 Team Tags
1977 Discover Indonesia1985 Mammals of the Seas2010 Super Flyers
1978 The Story of New Zealand in Stamps1986 The Wild South2011 100% All Blacks
1978 The Story of New Zealand Aviation1999 NZ All Blacks (Collective Force)2012 All Blacks Access
1978 Looking at Canada2000 Best Moments (Rugby)2013 Captain, Cut, Dummy, Skip
1978 Wonderful ways of Nature2001 All Blacks 1000 Strong2014 Fuel Your Dreams
1979 New Zealand Rod and Custom Cars 2002 Keep on Training2015 World Champions
1980 Our Weather 2016 World Champions (legacy)
  • 2017 Dare to dream (All Blacks)

1999 - NZ All Blacks (Collective Force)Edit

Set of 12, unnumbered, 8 regular cards and 4 metallic 'Chaser' cards, 64mm wide and 89mm tall.

8 regular cards, players featured were:

4 chaser cards, players featured were:

2000 - Best Moments (Rugby)Edit

Set of 8, unnumbered, 63mm wide and 89mm tall. Each card featured a player and a rugby skill, as listed below:

2001 - All Blacks 1000 Strong - 1903-2001Edit

In 2001, set of 15 cards, numbered, 60mm wide and 90mm tall. Each card depicted a current player on one side and a famous ex-player on the other, as listed below: 

2002 - Keep on Training Edit

Set of 8, unnumbered. Each card featured a player and a rugby skill, as listed below:

  • Chris Jack - Line-out jump
  • Greg Somerville - Fend
  • Reuben Thorne - Pre-contact
  • Tana Umaga - Side-step
  • Andrew Mehrtens - Place-kicking
  • Byron Kelleher - Spiral pace
  • Doug Howlett - Acceleration
  • Anton Oliver - Line-out throw

2003 - 100 Years of Test Rugby - 1903-2003Edit

2003 was the 100th Anniversary of New Zealand Test Rugby and saw the introduction of Weet-Bix collector cards, totalling 15, each featuring a leading All Blacks player and two past players of the same position, plus the 2003 All Blacks Itinerary on the back of each card.

Also, to celebrate 100 years of New Zealand Test Rugby, Weet-Bix ran a promotion to win 1 of 10 chances to join the All Blacks for breakfast. 100 signed Gilbert rugby balls were also being given away over the promotion period.

Players included Kees Meeuws, Tom Willis, Chris Jack, Simon Maling, Reuben Thorne, Richard McCaw Justin Marshall, Jonah Lomu, Aaron Mauger, Tana Umaga and Doug Howlett.

2004 and 2005 - All Blacks Collector CardsEdit

In both 2004 and 2005, a set of 15 All Blacks collector cards were released.

2006 - The VaultEdit

This set of collector cards were used a promotion in 2006 for 4 months. They included a unique code on each card that could be entered online, texted to 8258 or mailed to: Weet-Bix All Blacks Vault Prize Competition Private Bag 92127, Auckland.

There were three tiers of prizes available, a Daily Prize: 1 of 128 Philips 256MB MP3 Players, a Monthly Prize: 1 of Four Philips 37" LCD Widescreen Television Sets or a Grand Prize: A Ford Falcon XR6 Sedan with 6-speed sequential sports shift and 4.0 litres of driving excitement.

Also, by collecting 'Vault Points' you could purchase Vault Merchandise in the Weet-Bix All Blacks Vault Points Promotion at www.weet-bix.co.nz

The front of each card included a portrait and image of the player in-game, a signature, their name, the All Blacks logo and the Weet-Bix logo. The back of the card had details of a then-current All Blacks player, listing Position, Date of Birth, Physical Attributes (Height and Weight), Test Debut, the player's Air New Zealand Cup team (Now named the ITM Cup team) and included a small paragraph of the player's rugby history.

2007 - Stat AttackEdit

This set contained 42 cards, which could be arranged in jigsaw puzzle form.

Coach:
All Blacks Legends:
All Blacks:

2008 - Stat Attack IIEdit

The second series had cards marked with individual codes (different for each card, not just for each player) that could be used for online play. Each 750-g pack had two cards, each 1-kg pack had three, and each Crunch or Fruity pack had four.

The outer packaging contained the game rules and "All Blacks Recipes 2008" with humorous names such as "Cross Bars". There was a promotional message from Glenn Kearney, who was the All Blacks nutritionist from 2004 till May 2008.

Each card had a player picture and stats:

  • Height (cm)
  • Tries Scored
  • Games for All Blacks
  • Average Metres Advanced
  • Average Tackles
  • Weet-Bix Power Rating

The stats were for the 2007 season where available. Earlier players had stats averaged or estimated.

To the right of each picture was the player's name and position. Some had additional wording such as "NEW CAP" or (on the silver cards for for record-breaking players) "SUPER STATS".

The Stat Attack 2 website also featured an online game, with at least 50540 players signing up.

The last recorded leader on the Stat Attack 2 website was password921 with 670282 points on 27th December, 2008. The user played 4614 games, winning 4112 of them. The top ten online players were as follows:

1. password921 with 670282 points

2. fastwinger with 546295 points

3. guy with 500023 points

4. DJD with 472483 points

5. whippy8332 with 321462 points

6. rugby_stud with 269679 points

7. TheGame with 232507 points

8. JamieJoe with 129592 points

9. batista9443 with 123191 points

10. falcons with 119572

11th and onwards did not make 100,000 points.

2009 - Power PlaysEdit

2009 saw the series of Power Plays, with two games based on the cards: Power Crash and Power Run. Detailed rules on the inside of each product pack, with summary versions as separate cards that could be cut out of the product pack.

In addition to player cards, there are cards called "Power Up" and "Power Down".

This series cost a lot of money and had an innovation (3DFX cards) that angered many people; example at http://www.nbr.co.nz/opinion/chris-keall/angry-father-f-weet-bix

2010 - Team TagsEdit

A set of 30 tags, stylised like military tags were released.

2010 - Super FlyersEdit

2010 Introduced a set of 50 'Super Flyers'. The cards featured Super 14 players, rather than the usual All Blacks. There were 10 cards for each of the 5 Rebel Sport Super 14 teams: Blues, Chiefs, Crusaders, Highlanders and the Hurricanes. 9 of the 10 team cards were of current players, with 1 special 'Legend' gold card.

Cards were available until June 13th 2010 in all specially marked packs of WeetBix, WeetBix Bites, Double Crunch, Ricies, Skippy, and Honey Puffs.

The cards were in the shape of a rugby ball, the front being glossy and showing the player's jersey, while the back being matte and including an action shot of the player, as well as listing info on the player, their Height, Weight, Date of Birth, Number of Super 14 Games and Super 14 points. Each card had a non-unique code that could be entered online for entry into a competition.

The cards could be played with by either flicking the cards over a downloadable goal post and as a distance kicking competition, or as a 'Stat Attack' game, like previous sets of cards. The website also included downloadable wallpapers of the cards from the Blues, Chiefs, Crusaders, Highlandersand the Hurricanes.

Prizes:Edit

Standard Weekly DrawsEdit

Every week, a Standard Draw took place (except when there was a Grand Prize Draw.)

In every Standard Prize Draw:

  • 25 winners received a Super Flyers collector album and a complete set of ten cards for their favourite team
  • 35 winners received a Rebel Sport Super 14 Supporters Pack made up of a poster, flag and toy for their favourite team

Grand Prize DrawsEdit

There was also be 4 Grand Prize Draws across the promotion. Grand Prizes included:

  • a team jersey signed by the players, or
  • an invitation to attend a team training session and meet the players.

2011 - 100% All BlacksEdit

The 100% All Blacks Cards featured a set of 30 cards.

Each card had a thermopanel on the back that revealed a secret power rating, a percentage out of 100. There were 5 different numbers possible for each card, as shown below.

1.

fatafehi Nasilai

25

45

67

83

100

2.

Raymond

17

42

57

71

100

3.

Daniel Braid

10

31

76

80

100

4.

Dan Carter

23

36

64

78

100

5.

Jimmy Cowan

16

44

70

90

100

6.

Israel Dagg

14

48

63

76

100

7.

Hika Elliot

20

32

56

89

100

8.

Andrew Ellis

12

50

69

77

100

9.

Ben Franks

23

33

54

89

100

10.

Owen Franks

24

42

58

79

100

11.

Hosea Gear

11

44

55

72

100

12.

Andrew Hore

26

38

59

86

100

13.

Cory Jane

26

49

66

88

100

14.

Richard Kahui

30

31

62

78

100

15.

Jerome Kaino

28

37

51

72

100

16.

Richie McCaw

15

40

53

84

100

17.

Keven Mealamu

28

43

68

85

100

18.

Liam Messam

18

39

65

86

100

19.

Mils Muliaina

27

50

59

73

100

20.

Maa Nonu

14

46

74

79

100

21.

Kieran Read

29

36

55

88

100

22.

Joe Rokocoko

22

34

53

77

100

23.

Sitiveni Sivivatu

19

48

52

84

100

24.

Conrad Smith

28

41

60

82

100

25.

Brad Thorn

21

32

68

87

100

26.

Isaia Toeava

13

35

61

74

100

27.

Piri Weepu

12

44

69

90

100

28.

Sam Whitelock

30

33

66

75

100

29.

Sonny Bill Williams

20

47

51

89

100

30.

Tony Woodcock

25

40

70

81

100


2012 - All Blacks AccessEdit

Frames of four cards. Each card had the player's name, jersey number, Year born, Weight, Height, Test caps, Birth place, and First club, plus an online code usable at allblacksaccess.co.nz.

2013 - Captain, Cut, Dummy, SkipEdit

2013 introduced a new card game. As the pack says: "25 All Blacks are profiled with 5 famous All Blacks Captain cards completing the set of 30. You can use them to play the new 'Skip, Cut, Dummy' card game - just like 'Rock, Paper, Scissors' only better as the Captain cards act as trump cards and you can use the on card statistics to decide extra time draws!". Game rules are on an end panel.

30 cards, in frames of 3 for 750 g and 4 for 1 kg:

Card number, jersey number, name, function in card game.
Other details on cards
Each card also has details of Position, DOB, Debut, Caps, Points, Height, Weight, Province, and Did you know?
Each card has an online code, used for entry to the online competitions: weekly prizes are electronic gear such as cameras and iPads, while there is a one-off prize of a trip to the Dunedin match of the Bledisloe Cup (19 October).
Examples of frames from 750-g packs
14+2+29, codes start with HGGJE
20+22+24, codes start with H3KPA
30+3+5, codes start with HG4T7
Examples of frames from 1-kg packs
18+14+25+11, codes start KPMCL
20+12+24+4, codes start KKTE
29+5+22+2, codes start KKLG

2014 - "FUEL YOUR DREAMS"Edit

Frames (115mm x 135mm) of three player cards (total 25 cards, 50mm x 60mm) plus a coded "WINNER" card or a contest "ENTRY CARD" for fortnightly draws on www.weetbix.co.nz. "Entry to the last draw closes midnight 30-09-14." Prizes differ for each fortnight. The entry cards have a blue background. In a very small number of packs (probably three), the entry card is replaced with a yellow "WINNER" card (for a lucky person to spend a day with some All Blacks). In addition, there are "over 10,000 other instant prize cards ..." - also labelled "WINNER" but red. Illustrated prizes include watches, key rings, jerseys, and travel bags

Card detailsEdit

Each player card has Name, Position, DOB, Debut, Caps, Points, Height, Weight, Province, Club, High School, and "How does [he] eat his Weet-Bix?". The new packs (in at least two different designs) contain a selection of the "How...?" questions and answers. The number on the front of the card is not always the same as the card number on the back.

1: Tony Woodcock (1 of 25) - red
2: Keven Mealamu (2 of 25) - yellow, Dane Coles (14 of 25) - red
3: Ben Franks (24 of 25) - red, Charlie Faumuina (3 of 25) - green
4: Brodie Retallick (16 of 25) - red, Jeremy Thrush (4 of 25) - green
5: Sam Whitelock (5 of 25) - blue
6: Liam Messam (6 of 25) - green
7: Richie McCaw (7 of 25) - green, Sam Cane (17 of 25) - red
8: Kieran Read (8 of 25) - blue
9: Tawera Kerr-Barlow (18 of 25) - blue
10: Aaron Cruden (11 of 25) - yellow, Dan Carter (10 of 25) - blue, Tom Taylor (19 of 25) - yellow
11: Julian Savea (23 0f 25) - green
12: Ma'a Nonu (12 of 25) red
13: Ben Smith (22 of 25) blue
14: Cory Jane (13 of 25) blue
15: Israel Dagg (21 of 25) - yellow

Table of infoEdit

NosNamePosnDOBDebutCapsPtsHtWtProvinceClubHigh SchoolHow many Weet-Bix, and how he eats them
1(1)Tony WoodcockProp27/01/8123/11/02107451.84m120kgNorth HarbourNorth Harbour MaristKaipara College7: With banana and milk
2(2)Keven MealamuHooker20/03/7923/11/02110601.81m109kgAucklandPapatoetoeAorere College6: With peaches and milk
3(3)Charlie FaumuinaProp24/12/8608/09/121701.84m127kgAucklandPapatoetoePapatoetoe High4: With banana, peanut butter and milk blended in a smoothie
4(4)Jeremy ThrushLock19/04/8515/06/13551.98m115kgWellingtonHutt Old Boys MaristHutt Valley High7: With peaches, yoghurt and milk
5(5)Sam WhitelockLock12/10/8812/06/1051202.02m116kgCanterburyLincoln UniversityFeilding High (FAHS)3: With berries, yoghurt and milk
6(6)Liam MessamLoose Forward25/03/8409/11/0829251.90m108kgWaikatoHautapuRotorua Boys' High4: With hot milk and a drizzle of honey
7
8
9
10(10)Dan Carter1st Five Eighth05/03/8221/06/0310014401.78m96kgCanterburySouthbridgeChristchurch Boys' High5: With berries and milk
11(10)Aaron Cruden1st Five Eighth08/01/8912/06/10291871.78m84kgManawatuCollege Old BoysPalmerston North BHS3: With banana, milk and honey
12(12)Ma'a Nonu2nd Five Eighth21/05/8214/06/03881251.82m106kgWellingtonOriental RongotaiRongotai College6: With milk
13
14(2)Dane ColesHooker10/12/8611/11/121501.84m109kgWellingtonPonekeParaparaumu College7: With stewed apple, yoghurt and milk
15
16(5)Brodie RetallickLock31/05/9109/06/122452.04m120kgBay of PlentyTauranga Rugby Sports and RecreationChristchurch Boys' High8: With kiwifruit and milk
17(7)Sam CaneLoose Forward13/10/9216/06/1214351.89m103kgBay of PlentyTauranga Rugby Sports and RecreationTauranga Boys' College3: With peaches, yoghurt and milk
18(9)Tawera Kerr-BarlowHalfback15/08/9011/11/121401.87m89kgWaikatoHautapu Rugby & SportsHamilton Boys' High4: With warm milk, stewed apple and rhubarb
19(10)Tom TaylorInside Back11/03/8924/08/131141.83m90kgCanterburyBurnsideBurnside High6: With banana, yoghurt and milk
19
20
21(15)Israel DaggFullback06/06/8812/06/1038651.86m96kgHawke's BayNapier PiratesLindisfarne College6: With Marmite and margarine
22(13)Ben SmithUtiliy Back01/06/8615/11/0926651.86m93kgOtagoGreen IslandKing's High5: Crushed with banana and milk
23(11)Julian SaveaWing07/08/9009/06/1220951.92m108kgWellingtonOriental RongotaiRongotai College4: With yoghurt and milk
24(3)Ben FranksProp27/03/8412/06/1031101.83m116kgHawke's BayMAC Sports AssociationAranui High4: With a drizzle of honey and milk
25

2016Edit

Well into winter, it seemed we might not get any cards in 2016. However, in about August the almost familiar black packs appeared. The 750-gram packs have "FREE 2 LIMITED EDITION WORLD CHAMPION CARDS INSIDE". The 1.2-kg pack has three. "We have selected 24 All Blacks from our 1987, 2011 and 2015 World Champion teams to honour the All Blacks' legacy, ...". Cards measure 54 mm wide and 85 mm high and come separately, not in frames.

The front of each card shows the name and photo. The back shows:

  • "LEGACY CARD" number
  • Name
  • All Blacks number
  • Signature
  • Position
  • Tests
  • Career years
  • School
  • Province
  • "DID YOU KNOW?" - a couple of lines of other facts

2017Edit

"Dare to dream" - a set of 15 story cards.

Each card features an All Black. Front has an action shot with name, card number, and two brand names. Reverse has the player's name and a heading with a few paragraphs of his story then an invitation to read more on the website; at the bottom an eight-letter code.

  • 1
  • 2
  • 3
  • 4 Brodie Retallick: Work Harder, Play Harder. He had a rugby mad dad and an All Black uncle.
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13 Anton Lienert-Brown: B Team Blues. Played rugby from age 5 but in the first 10 years he never progressed as far as he wanted. With father's encouragement, he worked harder and finally made the First XV at age 16.
  • 14
  • 15 Ben Smith: Dreaming in the Lunch Line. Loved footy as a kid but never expected to become an All Black.

ReferencesEdit

External links Edit

http://home.clear.net.nz/pages/nzgill/ForSale.htm

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