The Weet-Bix Kids TRYathlon is stated to be "the world's biggest sporting event for children". It is open to anyone aged 7 to 15 and attracts over 11,000 entries in the average year.
Quoting further from the Weet-Bix pack available in summer 2011-2012, "It's where awesome athletes like our Weet-Bix Kids TRYathlon Ambassadors - 2010 Youth Olympic Gold Medallist Aaron Barclay and World Champion cyclist Alison Shanks - got their start ...". The pack has photos of Aaron with his gold medal in 2010 and in the TRYathlon in 2002.
Times and places, 2011-2012Edit
(Celebrating 20 years of TRYathlons)
- 7th: Manukau
- 4th: Nelson
- 11th: Christchurch
- 18th: Dunedin
- 21st: Palmerston North
- 25th: St Heliers
- 28th: New Plymouth
- 1st: Tauranga
Around October 2013, packs started promoting the 2013/2014 TRYathlon. This time, no codes on the boxtops and no sign of non-athletic contests.
Three new venues - Northland, Hibiscus Coast, and Lower Hutt - bring the total to 16, with dates ranging from 9 December to 10 April. The Weet-Bix packs advertising them featured training tips from Valerie Adams.
Another round, first noted on Weet-Bix packs in November 2016 straight after the All Blacks packs ceased. Packs showed different children who had participated in 2015-2016, with a gold medal inscribed "INSPIRING KIWI KIDS FOR 25 YEARS".
Seventeen venues, from Bay of Islands to Dunedin; Christchurch and Nelson are the only other South Island venues, but every North Island region has at least one, with two in Wellington and three in Auckland. Dates from 3 Dec 2017 (Mt. Maunganui) to 8 Apr 2018. All detailed on the distinctively marked packs of Weet-Bix, in shops from early Spring, that feature more children from past competitions. Platinum sponsors have lost ASB but gained "Pass the Parcel", whch joins the continuing four (Haier, Warehouse Stationery, Toyota, and Bikebarn). No discount offer from Bikebarn.